Microsoft is introducing new services and products frequently these days. To promote its smart products and services Microsoft is looking at smarter ways. Recently we seen live search perks program to promote live search. By conducting contests in campuses, by sponsoring and in many other ways Microsoft is trying to promote. And also succeeding.

Promoting products through movies is not new. Now Microsoft is on its way in promoting through movies. Dan Brown’s Angels and Demons novel is coming as a movie. Angels and Demons novel has a huge following world wide, Of course me too. So, Microsoft is utilizing this opportunity for promoting.

Microsoft is conducting a contest called path of illumination contest on msn. The contest is about Angels and Demons movie. Winners from US, UK, Canada, Spain, Italy, Germany and France will receive a trip to Rome. In Rome Winners will walk on path of illumination to pick the world wide premier of Angels and Demons. And the ultimate champion of the contest will get exclusive collection of Sony Electronics.

As people read this novel, they know what is path of illumination. So, people has to play puzzles on elements Earth, Air, Fire and Water. To participate in this contest you have to go to Path of illumination contest page.

You should install Microsoft Photosynth to participate in the contest. And you need Live id to get in to Photosynth. The websites are designed using silverlight. and you can see Microsoft Virtual Earth in the trailer. And contest is on MSN. Did you got what I am saying? Yes, in this way Microsoft is promoting.

And we may see Live search, live maps, Virtual Earth in move. And recently in raaz 2008 bollywood movie I seen Live search. Previously we seen Google Search in movies, Now Live Search. Is Live Search is gaining access or Microsoft promoting? Any way now my default search engine is Live Search.

Am eagerly waiting to watch Angels and Demons Film, In theaters 5.15.09.